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We Don't Live On Bread Alone


                  We Don't Live On Bread Alone

Kuala Lumpur Dec 9 2021

Prime Minister Datuk Seri Ismail Sabri Yaakob recently declared Dec 3 as the annual Malaysia Batik Day under his “Keluarga Malaysia” (Malaysian Family) concept.

His aim is to unite the people of all races in Malaysia to appreciate and wear local Batik.

Even if the Batik wear was given free by the government, the PM surely must know that right now his Malaysian family members are struggling to find ways and means to fill their own stomach rather than thinking about wax-resist dye clothes.

The recent price hike on essentials goods has become the most talked about topic everywhere including at your neighbourhood “kedai kopi” or coffee-shops (places that could become extinct if the price increase of beverages is allowed).

Opposition leader Datuk Seri Anwar Ibrahim said everyone knows about the increased cost of essential food items “but no one is aware of the government’s immediate action to tackle the problem”.

Anwar also pointed out to the government that opposition MPs had cited the rise in chicken and vegetable prices as a “national crisis”.

The government has to put an end (as in now) to the price hike issue as people are truly struggling to make ends meet in this current pandemic situation.

Ismail Sabri himself has even admitted that the price of essential goods has gone up and attributed it to costs accumulated at different levels of the supply chain before goods reached the traders.

Dear PM, the question is, what are you going to do about it and when?

Your Malaysian family members do not live on bread alone, price of which has gone up among many other things.

The new price for a standard Gardenia bread loaf (400g) is now RM2.80 up from RM2.50 while the Gardenia Original Classic Jumbo (600g) is now RM4 from RM3.55. 

Price of chicken is also flying high. The price of a standard bird (cleaned) now is between RM10 and RM11. 50 per kilogram. Previously it was sold at RM8 to RM9 per kg.

Malaysia is one of the highest poultry consumers in the world (we are among the top ten) and is much needed source of meat protein. Malaysians consume more or less 50kg of chicken meat per person a year.

Citing weather and labour shortage as reasons, vegetable farmers have also increased their prices. The prices of chillies have gone up from RM7 per kg to RM10 and on occasions can even hit RM20 per kg

Items such as broccoli, which is usually imported, rose from RM8 to RM20 per kg while “choy sum” (Chinese flowering cabbage) had increased to RM9 from RM3 per kg.

In January next year, coffee-shops throughout the country are expected to increase the price of their beverages by as much as 60 sen.

Many coffee-shop owners are in a mix as they are pondering whether to continue operating with small profit margins (if any) as they fear losing their regular patrons if they were to increase their prices.

Depending on the location, the price of beverages will increase up to 30 sen in rural areas and 60 sen in urban areas.

As Prime Minster and the head of the “Malaysian household”, Ismail Sabri has the responsibility to “make sure there is food on the table” and take care of the essential needs of his family members.

And no amount of Batik is ever going to help. 






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